Cognition Dissemination: Remember What Happened During the Last Writers’ Strike?

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The Writers Guild of America has gone on strike again, with union members now walking the picket line across the country. The WGA are asking for higher wages and royalties, a justifiable demand given the perpetually climbing amount of revenue entertainment companies and their rich executives are accruing. The writers are remarkably making less over time thanks to companies unsubtly desiring to make them all permalancers, companies that declined to even engage with them rationally regarding royalties for streaming shows. A deal is far from coming to fruition as of this writing, meaning this could be a long one. Well, another long one. Time will determine whether it will rival the 2007/2008 writers’ strike that lasted for 100 days, or even the 1988 strike that pressed on for a whopping 153.

In the chance that the strike indeed continues without companies refusing to pay living and worthwhile wages to the writers, the individuals chiefly responsible for their successful shows and films, it’s worth reexamining what happened the last time around to set expectations for entertainment watchers. It’s especially important info for anyone too young to remember how bad TV and, to a lesser extent, movie entertainment became for a bit of time, so gather around, kids who are assuredly reading this post.

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Keep this song in mind over (potentially) the next few weeks.

Several projects in 2007/2008 suffered production interruptions, if they weren’t completely derailed. Shows like Fringe, Journeyman, Prison Break, and Battlestar Galactica were interrupted after writers went on strike in the middle of their seasons. Those seasons were unable to end their respective arcs in satisfactory ways when they resumed, thanks to writers both losing momentum and episode counts being reduced. There are plenty more examples in articles like this one and especially on the Wikipedia page. Perhaps the only show that ended up better off was Breaking Bad, thanks to a planned divisive twist that didn’t occur because of the reduced episode count.

I’ve seen Heroes cited as one of the premier examples of this phenomenon, but I don’t entirely agree with that. The show was already trekking down an undesirable path after its thoroughly underwhelming first season finale, and plans for the second season were derailed by NBC executives overruling the creatives regarding character development. But the strike certainly didn’t help.

Scripted TV shows were the most heavily impacted for the second half of 2008 and first half of 2009, but select movies were bruised too. Among them were Transformers: Revenge of the Fallen and Quantum of Solace, production for both of which continued without completed scripts or any script changes, respectively. The overarching stories in both movies were unfocused compared to their predecessors for this reason, thanks to either the directors and actors going through with incredibly long and flashy action sequences to compensate or by trying to do rewrites themselves. Whether House of the Dragon will venture through this remains to be seen, assuming there isn’t any scabby behavior.

The writers will hopefully get everything they’re asking for, because they’re the ones chiefly responsible for making these shows successful. But there are new obstacles they’ll have to wade through that didn’t exist during previous strikes, which studios will use to try and wait them out or pressure them into caving. In addition to TV and basic cable networks airing edited shows from premium channels and streaming networks (Dexter aired on CBS in a hilariously watered-down form), don’t be surprised if studios pivot to reality shows again. The quality of content presented during late 2008/early 2009 was dire; anyone who thought there was a dearth of good TV during the COVID-19 pandemic’s height is in for a rude awakening. But the quality threshold has never been high for trashy reality shows, and studios know it. Lots of people like having this stuff on in the background.

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Image courtesy of ABC.

There might already be signs that networks are preparing for a long strike. Dancing with the Stars is moving back to ABC for new episodes, after being streamed exclusively on Disney Plus last season. Other streaming networks can rely on a crop of foreign entertainment, chief among them Netflix, which announced a $2.5 billion plan to further invest in Korean-produced content. Both announcements could be coincidences, but the timing is nonetheless interesting.

As much as it pains me to say it: Warner Bros. Discovery is the most well-equipped company to ride this out. WBD cancelled a bunch of scripted content after CEO David Zaslav took over, and shifted part of the overall company’s entertainment focus to unscripted content like the, uh, 90 Day Fiancé Cinematic Universe. Zaslav’s probably patting himself on the back so hard that he can’t even hear people like Adam Conover highlighting his massive salary in comparison to what fellow writers are asking for on the WBD-owned CNN. We’ll see if he goes too far in his plans and does something nonsensical like, say, reviving CN Real.

This new WGA strike will alone cause a significant-but-deserved disruption in the entertainment space, but this might only be the start. Contracts for the Director’s Guild of America (DGA) and talent union SAG-AFTRA are set to expire on June 30th, with new contract negotiations for both with studios due to begin this month. Consider what would happen if they, too, were unable to get satisfactory results. The result would be a Hollywood Shutdown, an unprecedented summer for the entertainment industry. The writers, directors, and actors will ideally get what they’re asking for from studios worth billions posthaste.

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